Foxglove is an intimate, high-end speakeasy concealed behind an umbrella shop. Its discreet entrance and carefully considered interiors create an atmosphere of intrigue, elegance, and escape.
The challenge
Foxglove’s retro-contemporary fusion needed to come through in both its identity and physical space. Inspired by the intrigue and sophistication of classic British elegance, the brand had to feel timeless yet unexpected.
Working alongside the interior designers, we set out to create an immersive experience shaped by exclusivity and discovery—one that invites guests to explore hidden spaces and distinctive details. The identity also needed to extend beyond the room, making every printed touchpoint feel like part of Foxglove’s world.
The solution
We created a brand experience that evokes the charm and mystique of classic British elegance, with a subtle nod to the world of British intelligence. The spy-inspired references are hinted at rather than spelled out, allowing each detail to feel like a clue.
Hidden spaces, vintage aesthetics, and cinematic touches invite guests into a world apart. The visual identity carries that sense of discovery onto paper, creating a cohesive experience from the first invitation to the details guests encounter inside.
The result is a hidden gem that blends old-world charm with contemporary refinement: an immersive, sophisticated escape for guests seeking understated luxury.
